sport
I worked on designing a lifestyle-inspired zine designed to provide prospective commercial partners of UEFA Women’s Football with an inside look at the incredible efforts to grow the women’s game, while highlighting the role their partnership could play in this journey.
Each zine was customized for its specific client, printed for meetings, and accompanied by a digital version.
Art Direction
Editorial Design
Branding
Typography
Image Manipulation
Data Visualisation
Illustration
UEFA Women’s Football
Commercial Partnerships Zine
London Lionesses
Matchday Prome Key Art
Key art design for London Lionesses’ upcoming matchday promo for use in OOH and across the club’s social platforms.
Key Art Design
Social
Branding
Typography
Image Manipulation
Social
I worked on designing a match-day program-style book designed to offer an overview of Arsenal’s history, values, commercial impact, and fanbase.
Aesthetically, the book was designed to closely resemble an authentic matchday football program.
Augmented Reality was integrated into several pages, enhancing interactivity by providing readers with access to exclusive content.
Once produced, the books were shared with potential partners globally.
Editorial Design
Illustration
Typography
Image Manipulation
Data Visualisation
Arsenal
Partnerships Program
LIV Golf
Key Art Design
Key art design for LIV Golf’s individual team promotion, optimised for use across social and digital platforms.
The visuals were designed to align with the Iron Heads golf team’s existing colour palette and logo, while ensuring adaptability across various social formats.
Key Art Design
Social
Branding
Typography
Image Manipulation
Concept and design for the branded original content series ‘Spill the Tee,’ featuring exclusive interviews with official LIV Golfers, offering an insider’s look at life behind the scenes on tour.
The ‘Spill the Tee’ branding was also extended across various merchandise items.
The series aired weekly on LIV Golf’s digital streaming platform LIVGOLF+ as well as their social media channels.
Key Art Design
Social
Branding
Visual Identity
Typography
Image Manipulation
LIV Golf
Branded Content Series
Castore
Social Styleguide
I created a social styleguide for sportswear brand Castore.
As part over a wider brand refresh, the client tasked us with focusing specifically on the brand’s tone of voice and visual identity across social media.
A dynamic, clean, and consistent look was implemented across all Castore's social content, utilizing bold typography, engaging imagery, and simple layouts.
Social
Branding
Brand Identity
Typography
Image Manipulation
Mock-ups
Gillette x EA FC 25
Branded Campaign
I designed a key visual for the EA Sports FC 25 x Gillette campaign, “Get Your Head in the Game”, and leveraged it to create a series of ads that were distributed across multiple marketing channels, including digital, print, and social media.
Key Art Design
Social
Branding
Typography
Image Manipulation
Mock-ups
Euros
Self-Initiated Campaign Visuals
A series of posters celebrating the most memorable moments from the last 30 years of football’s European Championships.
Key Art Design
Branding
Typography
Image Manipulation
Mock-ups
Women in Tennis
Self-Initiated Visuals
Experimental posters celebrating two of the most exciting players in women’s tennis, featuring deconstructed typography and bold, disruptive layouts.
Editorial Design
Typography
Image Manipulation